Whirlpool 6th Sense
For the launch operations of the new 6th sense washing machine we were tapped by Whirlpool in order to engage the audience and let them discover the supreme washing experience. Supreme Care appliances showcase the very best in terms of design, features and functionality. Intuitive controls, outstanding technology and unparalleled care ensure the customers enjoy the best washing experience, ever.
The task was to take Whirlpool creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline “Supreme Care”. We expressed visually the new technical functionality of the machine, showcasing multi colour dancing fluids within a futuristic environment, together with an elegant and cinematic storytelling.