Adidas Techfit
Control your power
“Underneath every great moment of speed and power is control”. This is the Adidas motto for promoting their advanced clothing technology. While adopting a sophisticated base layer compression engineered to support movement, the bold goal is to optimise the training session for peak performance, faster recovery and higher results.
Enhanced performances
What if you could visualise and understand performance data live and real time? What if you could read immediately the peak moment of your capabilities? And by doing that achieve quicker and higher goals. In 2009 earlier than any AR envisioning and thanks to the amazing Metaphrenie team we were able to sharply frame an engaging futuristic tool. A scenario that today, thanks to the latest technology advancement, inspire and seduce millions of user worldwide even more.
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