The new status symbol
Mini stretched the idea of what a Mini could be when it launched the Countryman. The “crossover” model was the biggest Mini ever, and was available with four-wheel drive. Unlike the existing models, it was built not in England, but in Austria. Despite more than a few snide sneers and comments, it has become a global sales success.
Tell incredible stories
Sometimes creatively speaking, is good to go off road. I jumped on this spec project with the idea of challenging myself within unexplored design areas. I took some time to understand the selling proposition of this iconic car model and its brand , investing some effort in order to connect with its audience expectations.
Experiences are the new status symbol of the young urban target group. The new Mini Countryman makes these possible by taking its passengers along for the ride. The creativity wants to enhance the idea that the freedom has not limits, even if it is a dream in low resolution. Mini can bring you there and engage your senses, bridging stories that can be told to friends and families.