UFC
The Ultimate Fighting Championship is the American mixed martial arts promotion and the largest MMA fight promoter in the world that features the top-ranked fighters of the sport. Available on in over 150 countries and 22 different languages worldwide.
A collaborative journey between Troika and UFC culminated at the 2015 UFC Fan Expo, where they completely transformed the UFC visual identity that was unveiled to thousands of fans – the first since the mixed martial arts organization was purchased in 2001.
Fighting harder
One rule. No rules
Inspired by rumour, smashes and grief, Troika asked me to create a visual identity to introduce the viewer to the high adrenaline fighting championship.
Artistically, the biggest challenge was to come up with a style that remained on brand, echoing the passion and energy for the discipline, whilst also enhancing the viewer experience against fighters intense
and “no rules” performances.
