Anchor 2

Bridgestone Event

Data driven performance

For the launch of the new summer\winter tires (Potenza S001 - Blizzak LM32) Bridgestone organised a spectacular press event on the top of one of the most prestigious buildings in Milan. The ceremony was reserved exclusively for journalists and industry insiders.

The immersive experience

A portion of the event included a 3d projection mapping video installation, which showed the effectiveness of the two tires. We created an immersive experience where the audience was able to explore and engage with the different tyres features, while these were performing on different weather conditions.

It is all about details

Through several feasibility studies and technical tests run in the studio, we were able to elaborate a spectacular experience where aesthetics, data and audio became a thriving space for the audience

and that allow the potential customers to both engage with the product and bond with the brand.

Data driven aesthetics

Due to the nature of the product and the spirit of the brand, we created a look&feel that feels innovative and cutting edge. The experience takes the viewers on a vivid journey, through a world of data, anamorphic lights and an alternative realities. Featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout.

Motion emphasis

The animation language highlights the essence of the company, leveraging enhanced data and emancipate the user about the product. While dynamic and smooth transitions through different environments project the audience into an innovative experience, a straight message about performance and identity is conveyed, putting an emphasis on reliability and safety.