The overall objective during the 2013 rebrand was to position Osn as an exclusive and premium brand relevant to the whole regional MENA audience. To achieve that, we helped reinforcing the company key differentiators - content, technology, and service - while creating more synergy between the OSN brand, channels, genres, and services.
For the Osn BoxOffice OSP packaging the creative approach was to be emotive and aspirational. This is the reason why we introduced iconic cinematographic elements that enabled us to create an emotional connection with the audience. The new BoxOffice platform focused on the amazing moments that happen when we cast ourselves into fictional and iconic worlds reinforcing the premium entertaining position of the platform.