SkyAtlantic is benchmark for premiere productions, picking up most of the HBO series, including Boardwalk Empire, Game of Thrones and the acclaimed Netflix drama political House of Cards.
Understanding series psychology
Thanks to data reports and customers behavior analysis we shaped the proposal based on the viewer identification process, which is the cornerstone success factor of all top tv series
The proposal and creativity are based on our alter ego - the twin double – and on the concept of ourselves projected into the fiction world. Thanks to this process the user becomes both the protagonist and testimonial of the network
Not only TV
In order to fully cover the channel launch we also design a campaign strategy involving digital, indoor and oot activities in order to maximise the engagement and gather maximum interest for the launch. A special thanks to Eugenio Marrari for his support on the offline-digital phase development.