Airing from September 2011 Sky3D has been the first channel in stereoscopic 3D ever made in Italy. Sky Italy, supported by Samsung, carried out a highly ambitious project, to offer contents suitable for new generations of passive stereoscopic 3D TVs, becoming the home of incredible, pioneer 3D content – from Sir David Attenborough’s award-winning documentaries like Flying Monsters to the biggest Hollywood blockbusters
like Avatar and Gravity.
A new entertainment dimension
After various design proposals and feasibility investigations, we were given the great opportunity of being one of the first agencies in Europe to deliver a complete channel branding package in stereoscopic 3D.
Made of vivid and playful colours, imaginative ribbons support iconic elements that recall various themes of the channel. The envisioned creativity aimed to create an immersive cinematic experience, where the 3D effect could inspire the user and project him into a whole new entertainment dimension.