Capturing people opinions
Economy and People is one of the most followed Al Jazeera Arabic weekly program that discuss the economic issues of people and showcase them through interviews and expert panels.
A broader breath
Since the program was evolving with new features - such opening its' boundaries to other countries outside the Arab world and focusing more on the human aspect of the financial repercussions - we were contacted to provide a new vibrant package that would reflects the changes and the new vision.
Storytelling is key
When surrounded by a crowded programming landscape, developing a solid storytelling is the key element in order to create engagement. We focused on this principle throughout the whole production as this was the main goal of the project.
Consolidating the format
A big part of the exploration phase revolved around the exclusive and trustful channel nature, enhanced with a human touch. The creativity aimed to frame with a balanced approach people, the rhythm of life and the financial impact over everyday routines. This mix helped us consolidating the format and portrayed the scenery in an entirely new light.